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Zoë Cloud SS22

brand design ₀₁

This brand aesthetic utilizes comforting hues, patterns and textures. It leans into classic designs and timeless environments. It is the lakeside cabin, the family & friends summer house, the local scenery of a historic town. It is breakfast in bed, the coolest pair of linen pajamas, a book too good to put down. It's dinner parties and small gatherings, feminine florals and masculine stripes. It's sunshine and candlelight, green landscapes and cozy interiors.

Anchor 1
Anchor 2

logotypes

Traditional logotypes inspired by small, established, local shops

color palette

Feminine pastels and earth tones

typefaces

Logo

・Freight Big Cmp Pro SemiBold

・Freight Big Cmp Pro SemiBold Italic

・Nautica Bold

Title

・Freight Big Cmp Pro SemiBold Italic

Body

・Freight Big Pro Regular

keywords

Classic, cozy, timeless, warm, summery

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