Zoë Cloud SS22
brand design ₀₁
This brand aesthetic utilizes comforting hues, patterns and textures. It leans into classic designs and timeless environments. It is the lakeside cabin, the family & friends summer house, the local scenery of a historic town. It is breakfast in bed, the coolest pair of linen pajamas, a book too good to put down. It's dinner parties and small gatherings, feminine florals and masculine stripes. It's sunshine and candlelight, green landscapes and cozy interiors.



















logotypes
Traditional logotypes inspired by small, established, local shops
color palette
Feminine pastels and earth tones
typefaces
Logo
・Freight Big Cmp Pro SemiBold
・Freight Big Cmp Pro SemiBold Italic
・Nautica Bold
Title
・Freight Big Cmp Pro SemiBold Italic
Body
・Freight Big Pro Regular
keywords
Classic, cozy, timeless, warm, summery